NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, editorial direction, photo journalism and visual concepts.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About


NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, photo journalism and video direction.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About


01 ADVENTURE

“Running has taken me all over the world. I’m not the fastest but I always get to the destination and I’m really good at bringing others with me.  My method; choose dare. Truth is never a challenge.”  

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DAILY
PRACTICE

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02 UNDO MAGAZINE 

Bi-annual print publication founded in 2014 to expose a lifestyle of strength, health, and community. UNDO was created by a group of artists, athletes, and health professionals from around the world dedicated to promoting
strength, health, and community. 


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2014—2019
PRINT MAGAZINE

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03 VISUAL PRODUCTION + DIRECTION

Creative Direction with a dash of flavor. Spice is the actual skill that is presented in this body of work. A medley of colorful notes for stimulation.

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20+ YEARS CREATIVE
DIRECTION 

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04 COMMUNITY BUILDING  

There are corporate titles that try to create this idea of “culture” but you can’t recreate  kinetic energy. You have to know the people to build for people. 

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20+ YEARS
OF REAL CONNECTIONS

LV-LA-NY-HI


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05 PHOTOGRAPHY + MOTION

The front of the camera lens is a dazzling place but behind the lens is where I shine my brightest. This is how I like to see things. 

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ARCHIVES: @TELNAI-VASHA

2010—2022

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06 VIBE CURATION + HOSTING 

Personality, that’s the best word for it. Event hosting, emceeing, jokes and wild conversations. 

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VIBEZZZ

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© 2022 ASK VASH LLC // WORK INDEX