NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, editorial direction, photo journalism and visual concepts.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”




︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About


NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, photo journalism and video direction.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”




︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About



03 VISUAL PRODUCTION + DIRECTION









Creative Direction with a dash of flavor. Spice is the actual skill that is presented in this body of work. A medley of colorful notes that stimulates and amplifies anything it touches.









2022
2021
2018
2018
2017
2014
2014
2012
Lime
Lonely Whale
StudioElsewhere
K-Swiss
Take 2  

Adidas NYC
Chromat
J*DaVeY
Fruition
2021
2021
2019
2018
2017
2017
2014
2012
2012



2012︎ 
CHROMAT


STYLIST / PRODUCTION DESIGNER /
FIRST CHROMAT BABE



AW13: SUPERSTRUCTURES We kicked off our first NYFW event in 2013, when we debuted our AW13 Superstructures in a presentation at Industria. This collection was inspired by (and required a lot of) mathematical equations such as hyperboloid structures. Chromat also studied the work of sixties futurist architects: Superstudio's monolithic grid structures and Archigram's dystopian visions for future cities.

SS14: MATHLETES Then with SS14 Mathletes we hosted a hybrid presentation/runway show at the Out Hotel. Highlights include activewear, caged out caps, custom Chromat platform shoes and powder coated steel cages. This collection was inspired by competitive mathematics. Team uniforms, sports jerseys and the athleticism and intellectual mastery of NASA Astronauts were referenced in the construction of Chromat SS14.










© 2022 ASK VASH LLC // WORK INDEX