NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, editorial direction, photo journalism and visual concepts.
As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”
As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”
︎︎︎ Playlists
︎︎︎ About
NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, photo journalism and video direction.
As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”
As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”
︎︎︎ Playlists
︎︎︎ About
03 VISUAL PRODUCTION + DIRECTION








Creative Direction with a dash of flavor. Spice is the actual skill that is presented in this body of work. A medley of colorful notes that stimulates and amplifies anything it touches.
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ADIDAS NYC
ADIDAS NYC
SOCIAL MEDIA LAUNCH
CREATIVE DIRECTOR / PHOTOGRAPHE/ PRODUCER
CREATIVE DIRECTOR / PHOTOGRAPHE/ PRODUCER





