NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, editorial direction, photo journalism and visual concepts.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About


NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, photo journalism and video direction.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About


03 VISUAL PRODUCTION + DIRECTION









Creative Direction with a dash of flavor. Spice is the actual skill that is presented in this body of work. A medley of colorful notes that stimulates and amplifies anything it touches.









2022
2021
2018
2018
2017
2014
2014
2012
Lime
Lonely Whale
StudioElsewhere
K-Swiss
Take 2  
Adidas NYC
Chromat
J*DaVeY
Fruition
2021
2021
2019
2018
2017
2017
2014
2012
2012

2016︎

K-SWISS 

S/S 15 WMNS COLLECTION
CREATIVE DIRECTOR 
© 2022 ASK VASH LLC // WORK INDEX