NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, editorial direction, photo journalism and visual concepts.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”




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︎︎︎ About


NAI VASHA is an adventurer, ideator, and visual provocateur from Stockton, California. She is a community builder with a knack for filling the void. Her approach helps to shape and establish identifiable visual language for influential brands through conceptual 2d + 3d installations, photo journalism and video direction.

As an avid distance runner, she uses sport as a constant character in her work. She has worked with Nike, Puma, Reebok, Adidas, and Lululmon as a multi-city community leader, uncanny voice and creative contributor. VASHA is the co-founder of the forward-thinking sports and wellness magazine UNDO and its parent information initiative, UNDO-ORDINARY, changing the way people download healthy information. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote,
“Never trouble trouble.”




︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
︎︎︎ Playlists
︎︎︎ About



03 VISUAL PRODUCTION + DIRECTION









Creative Direction with a dash of flavor. Spice is the actual skill that is presented in this body of work. A medley of colorful notes that stimulates and amplifies anything it touches.









2022
2021
2018
2018
2017
2014
2014
2012
Lime
Lonely Whale
StudioElsewhere
K-Swiss
Take 2  

Adidas NYC
Chromat
J*DaVeY
Fruition
2021
2021
2019
2018
2017
2017
2014
2012
2012





LULULEMON



The ask:
 How do we show what running feels like?

I fought tooth and nail to shoot this campaign in Hawai'i. After finding solace on the island during the pandemic and sharing my daily runs with friends, we knew that this was an aspirational environment that every runner is looking for on the other side of the bend. This is the “outside” we were dreaming about during lockdown. This has become my new home and I wanted to create the first big production to feel good. My working title on the project is art director but I wore several hats to finish the job. It started with location scouting, where I ran all over the island of Oahu to find five unique locations to complement our five athletes. We built a local talent team and I manage to model, act and play the role of Digitech.   


This is the first time that Lululemon has made a push in the running department and I’m grateful that they asked me to help set the tone. 























We created hero videos for all of the brand ambassadors.
This clip was one of the highest performing for the brand with 1.6M+ views.














Anyone can create a campaign.
The real challenge is creating true relationships between a brand and people. 
I take pride in how my team feels after we finish working together.
This is how the work stays evergreen.

 

















LULULEMON




GLOBAL RUN DAY CAMPAIGN 


Art Director

Our Q1 team reunited to put more feeling into a city piece to celebrate Global Run Day. My title officially changed from Art Director to Director of Vibes once the challenge arose of shooting a spring campaign in 30 degree weather. I truly believe that if you build a solid team and make sure people feel supported, you will get a solid project.

It’s all about the foundation. 

















































LULULEMON




AIR SUPPORT 

Director / Athlete




















2018︎
NIKE FOOTBALL
LOS ANGELES

LOCATION + TALENT SCOUT / 
ART DIRECTOR 
  



2018︎
K SWISS

K GEN CAMPAIGN
CREATIVE DIRECTOR / SET DESIGNER / PRODUCER 


2018︎
WILD LIVING FOODS



DTLA VEGAN RESTAURANT 
SOCIAL MEDIA / MARKETING / PHOTOGRAPHY



2018_

Take-2



E3 Booth  + NY Guidebook
Event Decor / Curation / Production

© 2022 ASK VASH LLC // WORK INDEX