LULULEMON


Art Direction
New York
Global Run Day Campaign
2021
Our Q1 team reunited to put more feeling into a city piece to celebrate Global Run Day. My title officially changed from Art Director to Director of Vibes once the challenge arose of shooting a spring campaign in 30 degree weather. I truly believe that if you build a solid team and make sure people feel supported, you will get a solid project.

It’s all about the foundation.
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