LULULEMON
Art Direction
New York
Global Run Day Campaign
2021
Our Q1 team reunited to put more feeling into a city piece to celebrate Global Run Day. My title officially changed from Art Director to Director of Vibes once the challenge arose of shooting a spring campaign in 30 degree weather. I truly believe that if you build a solid team and make sure people feel supported, you will get a solid project.
It’s all about the foundation.
It’s all about the foundation.
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![](https://freight.cargo.site/t/original/i/9877d17102590dd200213443deddef39483428b19862a53c284616e6c3f4ec5f/Screen-Shot-2021-07-01-at-2.48.50-PM.png)
![](https://freight.cargo.site/t/original/i/028912d8cc37f0ffca769ccb5e46771747f0902ab86f390d9d2351204f234735/Screen-Shot-2021-07-01-at-2.32.12-PM.png)
![](https://freight.cargo.site/t/original/i/04c7e5e2b1c41dc29587f65fa9fb403d442efc20f5915da3925092dfc0593e57/Screen-Shot-2021-07-01-at-2.32.56-PM.png)
![](https://freight.cargo.site/t/original/i/afc46f974b940c5a62e160897cbedc4f65be4be544215afae2de6983cfc557fb/Screen-Shot-2021-07-01-at-2.32.31-PM.png)
![](https://freight.cargo.site/t/original/i/3b259684e42f90b73867d2be9c99a790d807ce5c3ab59aa31dbb64ac0fbd5777/Device---Macbook-Pro-6.png)
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![](https://freight.cargo.site/t/original/i/6af23dc735816cb5f10f48cbed221db218e6963a065bfdcdd10fe74275dbb3a4/Device---Macbook-Pro-7.png)
![](https://freight.cargo.site/t/original/i/266d671d51e13f98f30c29fd0b16a56b56b4fe82489d4dd4b67d06c5fe8755f3/Screen-Shot-2021-07-01-at-2.32.48-PM.png)
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